Data Strategy

What is sGTM? Complete Guide to Server-Side Google Tag Manager & Signal Recovery (2026)

What is sGTM? Discover how Server-Side Google Tag Manager and first-party gateways recover up to 30% lost conversions from Apple ITP and ad-blockers for Canadian & global brands.

What is sGTM? Server-Side Google Tag Manager (sGTM) is a first-party data proxy architecture where event tracking executes on a dedicated cloud server rather than inside a user's browser. With Safari ITP, Brave, and ad-blockers eroding up to 30% of standard ad tracking, server-side tagging (sGTM) and Google Tag Gateway are the modern marketer's shield against signal loss...

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